How it all started
A little sneak peek into how, when and where?
You will find me in my happy zone with my laptop/ I-pad in the corner of my sofa that I absolutely love on most of my creative days. On days that I am not creative, you will find me strategising how to sell what I am creative at. The illustration next to the text describes me on most days, including today while I am writing this!
About
My name is Keerthi Jeethuri
What started out as a hobby to draw and post online, has now become a self running business of 2 segments, home decor and sarees with a combined audience of 150K and a team of 30 members in Hyderabad, India.
An Architect by brains and an artist by heart - a world I call Ikari is a combination of these two parts of myself, that caters mainly to customised wallpapers. I am someone who is always eager to expand my horizons as an individual hence take every opportunity as a learning. I believe every-time it teaches one of these- you either learn to do it again, or learn to never do it!
TedX Talk - 2023
Did you know when I say welcome to my Ted talk - I mean it ?
Okay Okay, the audio might not be great but you will see that get better in my next one :)
Also, there is visual representation of my talk into an animated video that most of them who saw loved it. Click the link below to check it out
When did it start ?
2015-2020
Bachelors in Architecture
RV College of Architecture, India
2020 - 2021
Freelancer, Illustrator
Blueteal Story
2021-2022
Wedding decor designer
WedDharma
Always fascinated by the scale of buildings and historical monuments, these 5 years were filled with learnings, drawings, what it's like to work in a team to some 3D modelling as well.
Dived into the word of two dimensional art through illustrations by working with various clients from multiple sectors!
A part of my career that taught me what real deadlines mine, thanks to weddings and how sourcing really works. From flowers to furniture hunting, finding what the client wants and wearing multiple hats to get their big day dreams to reality was task for everyday.
2021-2022
Founder and Principal Designer
HOUSE OF IKARI
Founded a design studio in 2022 in Hyderabad, India catering to Home decor segment mainly focusing in customised art.
If 2015-2020 were the years to learn how to work in a team, 2022 - Present are learning about how to build one.
Managing day to day operations, social media and heading both marketing and design teams at the company are major roles and responsibilities
Vision
To create art, that's impactful, functional and make a business that not just is loved by my clients, but is equally loved by people working for it.
